GRAPHIC DESIGN has been at the bed rock of culture since the very earliest dawn of our civilisation. Early as 30,000 BC primitive humans were sketching out symbols and icons, and incredibly they would spit pigment from their mouths to leave the ghostly silhouettes of their hands on the cave walls. Nothing could seem more iconic, in the history of human evolution, than our ability to adapt our hands and bodies to manipulating the environment around us.
The practice of cave art is a fascinating record of human survival and story telling. Although we as a society strive to distance ourselves from animals and early human species, our behaviours reveal the deeper ancestry. Its reassuring to think that as designers, we are engaged in the longest serving cultural practice known to human species. We should celebrate our incredible creative legacy by being Involved in telling modern stories with design and art.
Although we appear as just pieces in a capitalist jigsaw, there is plenty of space in our lives for creative pursuits that do not involve smart phones or computers ... Remember that your part of an incredible story that started with your ancestors in a damp cave writing history onto the walls!